I create immersive art experiences blending digital innovation with traditional mediums, exploring themes of humanity, identity, and the blurred lines between reality and technology. I journey into a universe called SellFable, absorbing its essence, and invite the public to join me in exploring this realm. SellFable operates as an independent art practice, continuing to expand as a living, evolving universe supported by a community of patrons through Patreon, as well as through direct sales and select public presentations - enabling ongoing experimentation and a direct, personal connection with audiences. Works have been featured at Tetem (Enschede), Urban Nation (Berlin), STRAAT Museum (Amsterdam), Street Art Museum (St. Petersburg), and beyond.
Residentie Cross Comix Festival
SellFable Portaal (2025): Met gitarist Florian Magnus Maier maakte ik op Cross Comix Festival een 5x1,5m houtskooltekening, een portaal naar het SellFable Universum. Het geluid van mijn tekenmateriaal, met een microfoon live gekoppeld aan Ableton, smolt samen met zijn gitaar tot een interactieve, meeslepende ervaring. Het kunstwerk, met een hexadecimaal codegedicht, verenigde beeld, geluid en verhaal, en toonde hoe kunst vervoert en transformeert. Een innovatieve mix die indruk maakte.
Circuit Circus
Circuit Circus ”is an immersive experience at TETEM (Enschede), that invites visitors into physical and virtual representations of the SellFable universe, with performances, charcoal renderings, light sculptures and other traditional work. Soundscapes by composer and percussionist Friso van Wijck
FRESH A.I.R. Residency Urban Nation
Impression of the SellFable residency at Urban Nation, Museum for Urban Contemporary Art, Berlin 2018: The Archivist at work. New developments and research into materials and spacial design. Creating an immersive installation with light, sound, paintings, woodcuts and sculptures. The sounds that escaped from the SellFable universe during the residency can be found on Soundcloud.
DOMINANT REALITY
Installation with illuminated engravings and pained murals depicting the SellFable universe, also showcasing SellFable clothing and mask. Technique: acrylic paint murals, illuminated engravings and illuminated relic boxes, LED lights. Room size approx. 4,40 x 4,40 x 4 (h) meters.
NOTHING PERSONAL
A 10x10x4 meter immersive painted and sculptural installation at Street Art Museum, Saint Petersburg.
The leading motif of the work is the phenomenon of revolution. A mob of angry creatures threatens to conquer the peaceful floating island of mother nature. While protecting her child, she evolves into something else. Seeds of life find their way and float around the room, guided by the lighthouse lamp sculpture in the middle.
VOLT
'Volt' is an ode to electricity and imagination, a portal to the parallel electric SellFable universe. It has almost become impossible to imagine life without electricity. 'Volt' lovingly wraps corten steel around a TenneT TSO oil pressure unit. The weathering steel provides a durable protection of the portal. The warm color of the rusted steel, the poetic appearance of the artwork and use of LED light contribute to a feeling of safety and a positive vibe in this Rotterdam neighborhood.