Alida van Gool

collage - photography - language - screen printing - conceptual

Alida van Gool (1986) is a conceptual artist. In her work she explores the interaction between our imagination and shared reality, with an emphasis on the construction of meaning and value. Her art practice is based on experiment, association and intuition. Her work often shows traces of apparent 'sloppiness' (in the broader sense of being loose, emotional, messy) during the performance process, exploring and challenging our mental projections of perfection.

Her works are often layered, in motion or materialized in the midst of a certain movement. They are characterized by a certain playfulness, elements of (de)construction and frequent use of color.

'I want to question, stretch and refute the boundaries of what we consider real, valuable and meaningful.'