Dion Soethoudt

artistiek onderzoek - conceptueel - design - objecten - performance

I am Dion Soethoudt, a conceptual designer. In my work I combine multi-disciplinary design methods such as illustration, installation and speculative research. I often explore new techniques or materials.

My bi-racial upbringing opened up a freedom to express and create things that might be considered unorthodox, but I can get away with it. It has shaped a unique and deviant way of thinking which often results in humour. Humour is like a tickling. It can function as an agent to push boundaries and challenges the idea of norms and values. My work dwells within the tension field between comedy and tragedy. Within this spectrum nothing is sacred.

‘Living productivity’ is the working title for everything I do. I strive to make the simple ‘act of being’ a full-time usable product. Therefore I search for productivity in the absurd, illogic and bizarre details of the mundane.